The What, How, Who, and When of Web Marketing

If you’re launching a new company or becoming a self-employed entrepreneur, then this book is for you. Small-business Guide to Winning at Web Marketing will help you to understand the electronic and traditional marketing landscapes and show how you can use them to benefit and grow your business.

Today’s marketing is a lot like playing pinball. It’s not a straight shot — you have to bounce around a lot to really rack up the points and since some pins are worth more than others, you need a certain amount of skill and luck to be able to ping them more than once. In this book, you’ll learn the game basics, some strategy, and a few tricks, but mastering pinball — web marketing — will depend entirely on how long you can keep the ball in play.

This book starts with your web site and rolls right on through social media, social bookmarking, blogging, press releases, news announcements, printed material, QR codes, and much more. Don’t flounder — you don’t have time. There are so many areas where you can contribute and that will reduce the financial impact on your company that expensive contractors can have. Get this book and get in the know.

To request a complimentary copy, please contact your Primse Technologies' eCommerce solutions regional director.