A powerful way to explore lucrative new markets!

PrintSYS Store

PrintSYS Store is our business-to-consumer (B2C) and small- to medium-sized business (SMB) print-procurement portal. PrintSYS Store provides an easy, intuitive, and empowering web-to-print experience for customers who wish to purchase print online.

PrintSYS Store incorporates the latest web-to-print technology in a structure designed to capture new print customers. With strong attention to trust metrics and usability, the PrintSYS Store enables prospective customers to design their print projects online in a secure environment without the common trust barriers associated with other web-to-print solutions.

With an ever-increasing library of standard templates, a growing list of products, and the ability to completely customize your PrintSYS Store to your markets, the PrintSYS Store gives you everything you need to compete directly with the big web-to-print retailers. Click here to visit the PrintSYS Test Store and see for yourself.

Like all of our solutions, PrintSYS Store is fully hosted on our secure, PCI compliant, servers in our hardened facility.

The Key to Growth

The world of printing has changed dramatically over the last few years. While many printers wait for a market that has evolved to return to its former structure, others have looked to new markets to provide growth. The B2C and SMB markets account for 99% of the business opportunity and 40-50% of national GDP. The key to success in this market is finding a way to interact with these opportunities profitably.

Currently, you have a definable cost per transaction (CPT), which is influenced by the number of touches each job requires to make it through your workflow. Frequently, much of the CPT is composed of administrative overheads (such as customer service, estimating, order entry, production planning, and so on) and prepress services (job review, page layout, imposition, and so on). The CPT in a traditional plant can range from $50 to $150. PrintSYS Store can help you to reduce that cost significantly by automating the procurement process. If you choose to integrate PrintSYS Store with your existing accounting, MIS, and/or production workflow systems, you can aspire to a virtually touchless production methodology that will have an appreciable positive impact on your bottom line.

You may well view small runs for large clients as being a necessary evil or a loss leader and only print them in order to secure the larger, more-lucrative orders that the client represents. It is this attitude, and former reality, that have caused printers to historically avoid the SMB and consumer markets. However, you recognize that by reducing CPT with an effective web-to-print strategy — like the Prisme Technologies' PrintSYS B2B portal — those orders can become profitable and desirable. With the PrintSYS Store, those small jobs are just as desirable and profitable in the short term as other jobs in the shop. In the long term, it allows you to provide world-class service to your consumer and SME markets, while monitoring those accounts where volume is growing and with whom you may wish to directly connect. As these businesses grow, they come to consider you to be their preferred printer and when they reach a certain point in revenue generation, can be identified as a target for new services.

The bottom line is that the B2C and SMB business model and the products it facilitates is the fastest growing, most profitable strategy in the print market. The PrintSYS Store uniquely, offers an out-of-the-box competitive web-to-print experience with unparalleled ability to customize the experience to your brand and markets.