Resources
Prisme Technologies strives to provide you with marketing and support resources to make you more successful at providing a B2B or B2C web-to-print store.
B2B, B2C, and W2P
A business-to-business (B2B) transaction is commerce between two or more businesses. This might be a transaction between a manufacturer and a vendor, a retail business and another retail business, or in the case of web to print, a print-service provider and their corporate customer's employees, contractors, or other authorized partners who purchase print products from a collection of brand-managed templates.
Cloud computing reduces IT investments
In a typical office a user will have storage devices, software, and computers within arm's reach. Each is a physical device or, in the case of software, actual files installed on the computer's drive — which may have been installed from physical CD-ROMs.
Get to know your customers
If you think you’re not ready to add online print ordering to your shop’s services, try these eight conversation starters with your clients. The results may surprise you.
Read more: [Slide deck] 8 B2B Online Print Store Conversation Starters
Providing online print purchasing
According to Wikipedia: web-to-print bridges the gap between digital content online and commercial-print production, but that doesn't reveal much in the way of true implementation for the print-service provider. Web to print (web2print or W2P), is an online store that offers the print-service providers' products — from business cards to t-shirts, and everything in between.
It must be a good idea, millions are doing it
In this slide deck, Spider Trainers provides survey results of and tips for using QR codes in marketing campaigns of all sorts and by all types of companies. There are links to plenty of creative and innovative examples, so get out your SmartPhone and read on.
Small changes add up
When was the last time you opened your yellow-pages directory? Fifteen years ago, that was a shopper’s primary resource for locating your business, but today your customers are turning to search engines millions of times a minute.
Read more: [Slide deck] 5 Ideas for Promoting Your PrintSYS B2C Web-to-Print Store
Monitor and improve your site's performance
Driving traffic is challenging to even the most-seasoned professionals, so it’s no surprise that most businesses do nothing at all in order to affect the popularity of their site. The good news is that there’s a broad gamut between doing nothing and doing a few things well enough to have an impact.
Read more: [Video] 50 Good ideas for chasing, catching, and holding on to Google's page 1, part 1
More Articles...
- [Video] 50 Good ideas for chasing, catching, and holding on to Google's page 1, part 2
- [Video] 50 Good ideas for chasing, catching, and holding on to Google's page 1, part 3
- [Video] 50 Good ideas for chasing, catching, and holding on to Google's page 1, part 4
- [eBook] Small-business Guide to Winning at Web Marketing
- [Video] PrintSYS Store Demo
- [Video] PrintSYS Catalog Demo
- [Video] PrintSYS XGS Demo Video
- [Video] PrintSYS Because CEOs are People Too
- [Video] PrintSYS Make Money While You Sleep
- [Video] PrintSYS Because It Makes Sense
- [Video] PrintSYS The Fastest Way to Get New Clients
- [Video] PrintSYS Poof
- [Video] PrintSYS Production Suite
- [Video] PrintSYS We Know So You Don't Have To
- [Video] PrintSYS There When You Need Us
- [Video] PrintSYS Security Block
- [Video] PrintSYS Pop Ups
- [Video] PrintSYS Make a New Tradition
- [Slide deck] Top 10 Reasons Your University Needs Web to Print
- [Slide deck] Spider Marketing
