You may have heard of guerilla marketing, but let’s take a look at spider marketing and how it can help you sell print — online and offline.

A search spider is a computer program that browses the web in a methodical, automated manner in order to index (create a list of) the content of web pages. This process is called web crawling or spidering. Search engines use spidering and the resulting index as a means of listing web pages in search results that contain information likely to answer the question posed in a search.

Search engines rank more-current content higher than aged, outdated content. The more often you post and the more current the content is that  you post, the higher you will rank. As you rank higher, your association with those keywords gain more validation.

Get the slide deck: Spider Marketing